Importance of a website

Importance of a website. Is it important? Well, let’s see.

I am a web consultant, I do website development, SEO, Digital marketing strategy, graphic designing, consultation and more. I work with different companies of different sizes. I have noticed that there is a huge information gap. Particularly in the SME. Most entrepreneurs do not know much about how businesses thrive online, how to build a strong brand or how to maximize their potential. Therefore, I will be explaining how things work online.

Read more about the importance of expert advice

Back to our topic “Importance of a WEBSITE”

What is a website?

A website is a set of related web pages located under a single domain name.

Does the definition sound Techie? It does, we are here to learn remember. You will understand as we go. Keep reading.

For now, think of a website as a book with pages and that book lives on the internet. Sounds better right? In my last post i talked about the 3 important things you need to run a successful business and a website was the key to all the success, you can read the post as well.

Why is it important for your business?

I do not know of any big business that does not have a website. Big companies invest heavily in their websites because they understand where things happen. On the other hand, most small businesses do not have a website. Can you see the difference why small businesses remain small? Now let’s talk.

All your relevant information, your contact details, your products and services must be on your website. Some businesses depend on their websites than they depend on physical buildings. Some businesses are solely available online. In America and Europe, they have got banks that exist only online using a website, they do not have a physical location. Surprised? Aha.

Some stakeholders can never take you seriously if you do not have a website. The way they think is “If you do not have a website, you probably do not exist or you are a chancer”. Remember in business we judge a book by looking at its cover. That’s right. If you want to be taken seriously by anyone interested in your business you MUST have a professional website. A website is the new company profile and business card. But it is more than that, it is your worker(employee) who does exactly what you want him/her to do. It is cheaper by a whooping percentage to run your business using your website than without.

A website does not sleep, it does not get tired, it can make you money while you sleep. You will just receive a bank notification that so and so deposited money. Even if you are on holiday your website will be working for you. Sounds romantic nee! Some of you are missing tenders and you do not know why, a website will go a long way because it will tell the tender authorities that this business is capable of the job that they are applying for.


A website is an investment not an expense, this is where most entrepreneurs miss it, they think a website is just something that will take money from me. Big businesses understand that it is the main thing that will bring in money. That is why they put in a lot of money on their websites.

Never have a clumsy website it will chase away customers and relevant stakeholders. Make it simple and professional, easy to navigate and easy to use.

To be continued………

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